Social Engagement
Which? Mortgage Advisers offer independent, impartial and expert advice to help consumers get the right mortgage deal. Which? Experts help by searching the market across thousands of different products from every available vendor and manage the application process for customers from start to finish. Which? advisers get paid salaries, not commission, so customers know that their recommendations are the right deal for them.
The core objectives of the campaign were to increase organic traffic and leads via the website in a particularly competitive insurance industry. Additionally, num wanted to improve visibility around the right content and sections, to help drive downloads and sign-ups for content marketing lead generation campaigns. Our focus was to establish num as the leading voice in employee benefits.
Client:
WebGeniusLabDate:
December 15, 2018Website:
yoursite.comCategory:
Digital
The Brief
Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.
We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.
SEO Content Strategy
B2B SEO
SEO Conversion
Our Strategy
In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.
There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier
Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.
This is a useful post for finding broken links within the website, what about links pointing outwards that are broken? I can use a free web service but wondered if this was possible.
Great tool! I am using a redirect plugin to send all my 404’s to my home page but I think it’s slacking sometimes. I noticed that some other sites have taken over my 404’s somehow.
Want to improve your SEO rankings and save time? Our premium databases for XRumer and GSA Search Engine Ranker are just what you need!
What do our databases include?
• Active links: Get access to constantly updated lists of active links from profiles, posts, forums, guestbooks, blogs, and more. No more wasting time on dead links!
• Verified and identified links: Our premium databases for GSA Search Engine Ranker include verified and identified links, categorized by search engines. This means you get the highest quality links that will help you rank higher.
• Monthly updates: All of our databases are updated monthly to ensure you have the most fresh and effective links.
Choose the right option for you:
• XRumer premium database:
o Premium database with free updates: $119
o Premium database without updates: $38
• Fresh XRumer Database:
o Fresh database with free updates: $94
o Fresh database without updates: $25
• GSA Search Engine Ranker Verified Links:
o GSA Search Engine Ranker activation key: $65 (includes database)
o Fresh database with free updates: $119
o Fresh database without updates: $38
Don’t waste time on outdated or inactive links. Invest in our premium databases and start seeing results today!
Order now!
P.S. By purchasing GSA Search Engine Ranker from us, you get a high-quality product at a competitive price. Save your resources and start improving your SEO rankings today!
To contact us, write to telegram https://t.me/DropDeadStudio
Expert-level service, skilled in every aspect. Skilled professionals chosen. Expert excellence.
Dry Cleaning in New York city by Sparkly Maid NYC